Rebranding
Reimagined ibaco’s identity to feel contemporary and premium while staying rooted in its original brand essence.
Contributed to the rebrand through brand and packaging design, helping develop a contemporary visual identity while retaining recognizable elements of the original brand.
During a discussion with peers about the best ice cream brands today, we realised that Ibaco, which was once an iconic and popular brand, had lost its touch. It no longer came up in the conversation, and when it did, it was met with a shrug rather than enthusiasm. That gap between what the brand once was and where it stood now became the starting point for this rebrand.
A new look that feels fresh, but still reminds people of what they've always liked about the brand.
We redesigned the brand identity to feel fresh and modern, using updated visuals, clearer messaging, and a consistent tone. At the same time, we made sure to keep elements that loyal customers recognise and connect with, so the brand still feels familiar and trusted.
