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Ekan

Created a cohesive event identity and translated it into spatial design, crafting the full on-ground experience and flow.

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Role

Brand Designer, Experience Designer

Brand Designer, Experience Designer

Skills

Visual Design, Creative Direction, Brand Design, Experience Design, Print Design

Visual Design, Creative Direction, Brand Design, Experience Design, Print Design

Software

Figma, Illustrator, Photoshop

Figma, Illustrator, Photoshop

Collaborators

Aleta Jibi, Mohul Pandey, Rahulnag Kasturi, Inayat Ali Khan, Fawaz Kaiser, Ancy Paul, Veda Prabhakar, Hisha Rane, Andrew Fabius

Aleta Jibi, Mohul Pandey, Rahulnag Kasturi, Inayat Ali Khan, Fawaz Kaiser, Ancy Paul, Veda Prabhakar, Hisha Rane, Andrew Fabius

Timeline

6 Weeks

6 Weeks

Context
Context

While planning the exhibition, we realised the challenge was not showcasing work. It was shaping how it is experienced.

EKAN was an exhibition by the Communication Design cohort 2023 to 2027, bringing together three years of work across different styles, mediums, and approaches.

The diversity of the work created a need for structure. Without a cohesive system, the exhibition would feel fragmented. This became the starting point for EKAN.

The Gap
The Gap

Most exhibitions display work. They do not design the experience around it.

Student showcases often present projects in isolation. While the work may be strong, the overall experience lacks continuity.

There is little connection between visual identity, spatial layout, and audience movement. This results in an exhibition that feels disconnected rather than intentional.

The Challenge
The Challenge

How do you create a cohesive experience without restricting individual expression?

Each designer’s work carries a distinct voice. A rigid system risks flattening that diversity.

At the same time, the absence of structure leads to inconsistency. The challenge was to create a unifying framework that supports the work without overpowering it.

The Solution
The Solution

Create a system that connects identity, space, and movement.

EKAN’s identity was designed as a flexible framework rather than a fixed visual style. The focus was on creating consistency across all touchpoints while allowing individual work to stand on its own.

The identity extended beyond graphics into spatial design. Layout, placement, and flow were all considered as part of a single system.

The exhibition was designed as a journey, guiding visitors through the work in a structured and intentional way.

How I overcame it
How I overcame it

Designing for space required a shift in thinking.

Translating a visual identity into a physical environment introduced new constraints. Scale, movement, and lighting all affect how design is perceived.

This required continuous iteration between graphic decisions and spatial planning. Every element was considered in terms of how a visitor would move through and interact with the space.

Focusing on experience flow instead of isolated outputs ensured the exhibition felt cohesive and intentional.

Final Deliverables
Final Deliverables

Ekan

Art Direction
Branding
Visual Design
UI/UX Design
Motion Design
Art Direction
Branding
Visual Design
UI/UX Design
Motion Design
Art Direction
Branding
Visual Design
UI/UX Design
Motion Design
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Copyright © 2026 Vaishvik Kalva

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All rights reserved.

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